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Redirecting Web Pages - Learning About the Options and SEO Considerations
Learning About the Options and SEO Considerations When Redirecting Web Pages Every webmaster who is interested in search engine optimization (SEO) should spend some time learning about web page redirection. Understanding how to employ redirection when a page is deleted or permanently moved is essential to maintaining the SEO benefits of such connections since inbound links to a web page strongly influence search engine ranking algorithms.
What does it indicate when a web page is redirected?
The web server where your site is located often tries to find the page at that URL when a web browser or search engine crawler requests a page from a specific URL on your website so that it can provide the correct HTML to the requester.
If the web page is there, the web server delivers the HTML required to render it along with a 200 HTTP status code in the response's header. The 200 status indicates that the page was located and its HTML was returned, informing the requesting browser or crawler.
Sometimes it's necessary to permanently transfer or delete web pages from a website. The webmaster essentially has two choices in this situation:
Allow the previous website to return a 404 HTTP status code on any upcoming requests for the page, meaning the page was not found.
make a fresh URL request for the page to the browser or web crawler.
When individuals discuss redirecting web pages, they are referring to the latter approach.Typical techniques for web page redirection
Redirecting requests for an outdated web page that no longer exists can be done in a number of different ways. The most typical techniques for rerouting pages are:
the 302 temporary redirect and the meta refresh element
persistent 301 redirect In order to prevent traffic loss due to the deletion or permanent relocation of a web page, each of these redirection techniques will cause the browser or crawler to request a new page. However, the three methods offer varying degrees of effectiveness from an SEO perspective.
Using the meta refresh element to redirect
For rerouting pages on websites that do not support 301 and 302 redirection, the meta refresh element is helpful. With websites hosted by free web hosting companies, this is frequently the case. Even when HTML is the only redirection tool available, this technique can be employed.
In essence, the webmaster changes the head of the website at the old URL by adding a meta refresh element. The new URL to which the user will be redirected is contained in this meta refresh element, along with a counter for the number of seconds the browser should wait before requesting the new URL.
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